One Idea. Every Week.
Short videos on turning data into profit. Business intelligence, decision-making, and why most companies leave money sitting in their own numbers.
New video every week. No noise.
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The Cost of Not Knowing: Why Your Data Isn't Driving Your Decisions
Data-driven decision making is what separates companies that grow with confidence from companies that run on gut feel and hope. In this conversation, Feliks Golenko sits down with Justin Kavanaugh to explain why most mid-sized companies still make their biggest calls without ever looking at the data, and what it actually takes to change that...
The Framework That Turns Data into Profit (Not Just Reports)
Two companies. Same data. Same technology. Same problem. One spent €290,000 and 8 months. The other spent €55,000 and 7 weeks, and was profitable within 3 months. The difference was not the budget. It was the sequence. In this video, I walk you through the DECIDE framework, the 6-step Business Intelligence framework I’ve developed over 35 years…
Why Nobody Uses Your Dashboard (It’s Not What You Think)
Most advice on dashboard design is about charts, colors, and layout. None of that explains why your dashboard goes unused. This video covers the real reason, and what to build instead. On most Business Intelligence projects, the team goes straight from a business request to a finished dashboard. The data is correct, the visuals are clean, it loads fast, and people…
Business Intelligence Is No Longer Just for Big Companies
Business Intelligence was out of reach for most mid-sized companies for nearly two decades. Between 2024 and 2026, four things changed. So did the math. Feliks Golenko has spent 35 years in Business Intelligence. For most of that time, the verdict on BI for mid-market companies was the same: the investment simply didn’t justify the return…
Hidden Profit in Your Business Data: How to Find It
There is hidden profit sitting in your business data, but standard reporting is built in a way that keeps it invisible. This video walks through a case story where a sales director uncovered six figures of damage in one region in two days, and the kind of reporting that would have caught it months earlier. The difference is structural…
You're Making Million Euro Decisions on Gut Feel
Decision making in your business runs on gut feel more than you’d admit. And the cost is bigger than you’ve ever counted. Feliks Golenko has spent 35 years in Business Intelligence – inside the management meetings of mid-sized companies, watching where the gut-feel decisions actually get made. In this video…
Turn Data Into Profit | Meet The Golenkos: 35 Years of BI Meets AI
Feliks Golenko has spent 35 years in BI, with 400+ clients, 1.500+ projects, and created the DECIDE Framework, the six-step framework that flips BI from “build dashboards first” to “start with the decision.” He wrote the book on it, literally. Nikolai Golenko comes from Business School in London…
Why I started this channel.
I have spent 35 years watching the same pattern repeat itself.
A company has data. Good data, often. But the reports don’t match the decisions that need to be made. The dashboards get built. Nobody uses them. Management meetings run on instinct and habit. And the money that was hiding in the numbers stays hidden.
I built the DECIDE Framework to fix this. I wrote a book about it. But a book takes months to read, and most executives don’t have months. So I started this channel.
One idea per week. Concise. Practical. Aimed at the people running mid-sized companies who know something is off but haven’t yet found the right frame for it. If that’s you, you’re in the right place.
Your data already knows. Do You?
A Gameplan Session is 30 minutes. You tell me what your data currently shows you – and where it goes quiet. The decisions that still run on gut feel. The reports that exist but nobody acts on. The questions your team can’t get answered, even though the data should be there. I’ll tell you what I think is hiding in your situation and whether DECIDE is the right system to fix it. If it isn’t, I’ll tell you that too.
