A keynote that makes business leaders uncomfortable, in exactly the right way.
Feliks Golenko speaks on what’s hiding in your company’s data, why most businesses never find it, and what to do about it. Concrete. Practical. No consultant-speak.
35 years. 400+ companies. 1,500+ projects.
“Turn Data into Profit.”
Every mid-sized company has the same problem. The data is there. The reports run. The dashboards exist. And the CFO is still making the most important calls of the week on gut feel.
This keynote takes audiences inside a real situation. Consider a Head of Sales who looked at 4% growth and thought: fine. Until she asked the right question of her data, and found €1.1 million in enterprise value sitting invisibly inside one sales region. Not a technical failure. Not bad data. Just a gap nobody had looked at.
One insight. One conversation. €1,100,000.
It is not a technology talk. It is not a BI pitch. It is a 25-minute argument, built on 35 years of evidence, that every mid-sized business is sitting on profit it has not found yet. And a practical answer to what to do about it.
Audiences leave with three things:
- A clear understanding of why data rarely drives decisions in mid-sized companies and why that is not their fault.
- The single shift that changes everything: from “what data do we have?” to “what do we need to decide?”
- A five-step process they can start on Monday morning.
At the Cyprus Diaspora Forum in May 2026, Feliks asked a room of international business leaders: “How many of you are absolutely sure this is not happening in your business right now?”
Most hands stayed down. That silence is the keynote doing its job.
A taste of what happens in the room.
A company hires a new Head of Sales. Let’s call her Teresa. Twenty salespeople. New role, new company. She looks at the numbers in her first month.
Four, maybe five percent growth. Fine.
She knows what Excel cannot show her. So she asks her analytics team to look at three years of transaction data. Just to check. A few hours of work, not weeks, not a project, but hours.
One sales region, quietly losing €50,000 every single month. July. August. September. October. November. December. January. Not a collapse. Not an alarm going off. Just margin walking out the door, silently, while everyone looked at the growth number and felt fine.
The reason: one salesperson, one product line he had never been trained to sell. Nobody showed him. Nobody told him. He did not even know it existed as part of his job.
That one finding, one conversation with one salesperson, added €1,100,000 to the enterprise value of that business.
Then Feliks asks the room:
“How many of you are absolutely sure this is not happening in your business right now?”
Most hands stay down. That is the keynote.
Two ways to bring Feliks in.
A keynote built for senior business audiences.
If you run a conference, industry forum, or business event where your audience includes CFOs, CEOs, Controllers, or senior business leaders, this keynote is built for them.
- Business and entrepreneurship forums
- CFO and Controller conferences
- Digital transformation and innovation events
- Industry fairs and trade shows
- Investor summits and M&A forums
- Chamber of commerce events
Bring the thinking inside your organization.
A half-day workshop or keynote for your leadership team that takes the DECIDE framework and applies it to your actual business. This is not a generic presentation, but a working session your team will still be talking about six months later.
- Annual management kick-offs
- Strategy days and leadership offsites
- Team motivation and alignment sessions
- Board presentations on data strategy
- Sales team events (focused on what data reveals in your pipeline)
Topics
SIGNITURE KEYNOTE
“Turn Data into Profit”
The flagship talk. The Teresa story, the €1.1 million moment, the five-step process. Built for business leaders who suspect there is more in their data than they are currently seeing.
Business conferences, CEO/CFO events, entrepreneurship forums, investor summits, trade shows.
“Why Your BI Investment Isn’t Paying Off”
Why most BI projects technically succeed and strategically fail. The two barriers (the Implementation Gap and the Human Hurdle) and how AI has changed both. Honest, practical, no jargon.
Technology conferences, digital transformation events, CFO and Controller forums.
“The DECIDE Framework: Six Steps from Data to Decisions”
A deeper dive into the methodology. How to move from data-first to decision-first thinking. Built for audiences who want process and tools, not just concepts.
Internal leadership events, management offsites, BI team training days.
Custom Keynote or Workshop
All topics can be adapted for specific industries, company sizes, or event formats. Half-day workshops available for leadership teams who want to go deeper into their own situation.
Tailored engagements. Enquire for details.
Formats and logistics.
Available formats
- 20–30 minute keynote (signature format)
- 45–60 minute keynote with extended Q&A
- Half-day workshop for leadership teams
- Panel participation and moderation
Languages
- German (primary for DACH audiences)
- English (for international audiences)
Location & travel
- Based in Starnberg, Bavaria, Germany
- Available across DACH and internationally
- Travel costs covered by organizer
Lead time & materials
- Minimum 4 weeks for confirmed engagements
- International / large events: 8+ weeks recommended
- Speaker bio, high-res headshot, adapted deck, book copies on request
About Feliks Golenko
Feliks Golenko has spent 35 years working with mid-sized companies across DACH on one problem: the gap between data and decisions. He founded MultiBase in 1991 and has worked on more than 1,500 Business Intelligence projects with over 400 clients. He is the author of DECIDE: An AI-Enabled Framework for Mid-Market Leaders to Turn Data into Profit (Grammar Factory Publishing, 2026).
He speaks from evidence, not theory. Every story in his keynotes comes from a real engagement, a real CFO, a real finding, a real number. His approach is direct, practical, and built for business leaders who have heard enough presentations that promised transformation and delivered slides.
- 35+ years in Business & Decision Intelligence
- 400+ companies across DACH
- 1,500+ BI projects
- Author: DECIDE (2026)
- Founder, MultiBase GmbH (est. 1991)
Enquire about speaking.
Tell me about your event, the audience, the date, and what you want them to walk away thinking differently about. I will get back to you within two business days.
I respond personally. No automated replies, no sales team.
If you came as a business leader thinking about your own data, start with the book.
The clearest place to begin is Chapter 1 of DECIDE. The same thinking behind the keynote, in your hands.
