Your business is sitting on profit it hasn't found yet. This is the system for extracting it.
Download Chapter 1 of DECIDE free. The clearest thinking I’ve done on this problem in 35 years.
By Feliks Golenko | Published by Grammar Factory Publishing | 2026
It’s 2am on a Tuesday and Sarah Mesner is still awake. As CFO of a EUR 65 million distribution company, she’s been running Excel scenarios for the third night in a row. In six hours she’ll face the board with a question she still can’t answer: why did margins compress three points last quarter?
She has theories. But she has conflicting spreadsheets from three departments and no answer she trusts enough to present.
The irony: her company spent EUR 500.000 on a BI system that produces 47 reports. When the board asks a hard question, she’s back to spreadsheets.
If you’ve ever been Sarah, DECIDE was written for you.
The problem isn’t your data.
It’s the gap.
The Implementation Gap
Traditional BI was too expensive, too slow, and too complex for companies without enterprise budgets. Most mid-sized companies either never started or started, spent six figures, and got dashboards nobody uses.
The Human Hurdle
Even when BI technically worked, people didn’t act on it. They didn’t see the insights. They didn’t know what to decide. The system ran. The behavior didn’t change.
AI Collapsed both barriers
What used to cost EUR 500.000 and eighteen months now costs a fraction and takes weeks. The window of competitive advantage for companies that move now is open, but it won’t stay open forever.
What you’ll walk away with.
This is not a technical manual. It was written for executives of mid-sized companies who know there is more in their data than their reports are showing – but have not been able to unlock it yet. By the end of DECIDE, you’ll have:
A clear understanding of why BI initiatives fail, both the technical failures and the behavioral ones, so you can avoid repeating mistakes that have cost companies millions.
A mental model for what a truly intelligent organization looks like, the four layers of AI-driven Decision Intelligence, and the path to getting there.
A practical six-step framework you can apply immediately: the DECIDE Framework, built from 35 years and 1.500 projects.
Realistic expectations about timeline, investment, and milestones, so you can make informed decisions and track real progress.
Confidence that the profit hidden in your data is reachable now, not someday with unlimited resources, but with what you actually have.
—about the book
The essentials.
Title
DECIDE: An AI-Enabled Framework for Mid-Market Leaders to Turn Data into Profit
Author
Feliks Golenko
Publisher
Grammar Factory Publishing (an imprint of MacMillan Company Limited)
Published
2026
Format
Hardcopy + eBook
ISBNS
Paperback 978-1-998528-79-0 · eBook 978-1-998528-80-6
About Feliks Golenko
Feliks Golenko has spent 35 years working on Business Intelligence with mid-sized companies. 400+ companies. 1.500+ projects. He founded MultiBase in 1991 and has worked with two clients continuously for over 30 years.
He is not writing from theory. He writes from the trenches, from companies with real constraints, real skepticism, and real pressure to deliver results.
DECIDE is the distillation of everything he has learned about what actually works and why most BI projects fail.
Find out what’s hiding in your data. Start with Chapter 1.
DECIDE gives executives of mid-sized companies a practical system for turning their data into better decisions. Six steps. Built from 35 years and 1.500 projects.
Before the system, you need to understand why everything tried before didn’t work. Chapter 1 explains the two reasons most BI investments fail to deliver – and why both of those reasons no longer apply today.
Start here. It takes 30 minutes.
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A Gameplan Session is 30 minutes
with me directly.
You describe where your business stands – your data, your reporting, where you feel stuck. I ask focused questions about your business, not your technology. At the end of the conversation, you have a clear picture of where to start and what the right path forward looks like for your specific situation.
It is free. And it is the fastest way to find out whether there is untapped profit in your data – and what it would take to get to it.
