35 years. 400 companies. One gap I never stopped closing.
Why do smart companies with good data still make decisions on gut feel?
— the core problem
The data is there. The problem is the gap between data and decisions.
Most mid-sized companies sit on six- and seven-figure profit improvements hidden inside their own data, and never extract a cent.
Not because the data isn’t there. Because nobody translates it into the insights that drive decisions. And decisions are where profit lives.
I’ve spent 35 years working with mid-sized companies, watching this gap widen. Major investment in data infrastructure, and the CFO still can’t get a straight answer on a Monday morning.
That gap, between the data a company has and the decisions it actually makes, is where profit goes to die.
Closing it is what I do.
— the story
Entrepreneur at heart.
Driven by real outcomes.
I founded MultiBase on July 1, 1991. I had spent two years at Compaq’s international headquarters in Munich, good work, fast environment, smart people. But I knew I wanted to build something of my own.
Thirty-five years later, 400+ companies and 1,500+ projects across DACH have confirmed what I suspected in 1991: the problem in every mid-sized business is not the data. It has never been the data. It is always the gap between the data and the decisions.
I grew up in Lendava, Slovenia. Studied electrical engineering in Ljubljana, then systems science and mathematics at Washington University in St. Louis. I came to Germany in 1988. I have worked in this industry longer than most of the people I work with have been in business.
What 35 years teaches you is pattern recognition. And the pattern is always the same: companies invest in infrastructure, build reports, hire analysts, and the CFO is still running the Monday meeting on gut feel.
The answer is not more data. It is not better tools. It is a system that starts with the decisions that matter and works backward to the intelligence needed to make them.
That system is DECIDE.
— the DECIDE book
The book I should have written ten years ago.
I wrote DECIDE with my son Nikolai to give mid-sized business leaders a practical system for closing the gap, no large budgets, no 18-month projects, no armies of consultants.
DECIDE: An AI-Enabled Framework for Mid-Market Leaders to Turn Data into Profit is the complete methodology. Six steps, in sequence. It starts with business value, not technology. It ends with your team running on facts instead of gut feel.
The name is not an acronym. It is an instruction.
400+ companies later, I can say with certainty: the companies that close the gap between data and decisions outperform the ones that don’t. Every time. In every industry. At every size.
— AT A GLANCE
The essentials.
Founded MultiBase
July 1, 1991
Years in BI consulting
35+
Companies worked with
400+
Projects completed
1.500+
Industries
Manufacturing, Retail, Logistics, Professional Services, Healthcare, Consumer Goods
Based in
Starnberg, Bavaria (relocating to Paphos, Cyprus, March 2027)
Book
DECIDE (2026)
Keynote
“Turn Data into Profit”
Education
EE, University of Ljubljana; MS Systems Science, Washington University in St. Louis
Languages
German, English, Slovenian, Croatian
Your data already knows. Do You?
A Gameplan Session is 30 minutes. You tell me what’s going on in your business, where the data is, where the decisions are getting stuck, where you suspect margin is leaking. I’ll tell you honestly what I see.
No pitch. No obligation. Just a clear-eyed conversation with someone who has done this 1,500 times.
