Turn Data Into Profit

Your data is telling you where the money is.
Nobody is listening.

35 years. 400+ companies. 1.500+ projects. One system.

DECIDE Book
35

years

400+

companies

1.500+

projects

ONE

pattern that never changes

The profit is in your data. You just need the right system to extract it.

Most companies don’t have a data problem. They lack a system to act on it. The data exists, and the money is hidden within it. But without the right system to turn that data into daily, executable decisions at every level of the business, the profit remains trapped.

Here’s what closing that gap looks like in practice:

EUR 18 million

in cross-selling potential identified for one client

EUR 7M to EUR 2,5M

working capital reduction, achieved in six months

1% per month

supplier and partner cost reduction on an EUR 80 million base

None of them had bad data. They had a gap between data and decisions.

That gap is what I close.

Three ways to close the gap.

DECIDE Book
01 · THE DECIDE BOOK

The complete system. In one book.

DECIDE is the step-by-step framework for turning data into profit, built from 35 years and 1.500+ projects, written for CFOs and senior leaders in mid-sized companies. Not theory. A system that works.



Keynote
02 · SPEAKING

A keynote that changes how your audience thinks about data.

I speak on what’s really hiding in mid-market data, why most BI investments fail to pay off, and what to do about it. Concrete. Practical. Built for the people who run the business: CFOs, Controllers, and senior leadership teams.

DECIDE
03 · THE DECIDE FRAMEWORK

A six-step framework. Proven across 400+ companies.

Most BI projects start with the data and build the wrong thing. DECIDE starts with the decisions that matter to the business. Six steps, in sequence. The sequence matters.

Feliks Golenko
— About

The short version.

I founded MultiBase in 1991 after two years at Compaq. 35 years later, I’ve worked with 400+ companies across every industry, and one thing has never changed: the gap between the data a company has and the decisions it makes is where profit goes to die.

I wrote DECIDE to give mid-sized business leaders a practical system for closing that gap.

— Free · Chapter 1

Find out what’s hiding in your data. Start with Chapter 1.

DECIDE gives executives of mid-sized companies a practical system for turning their data into better decisions. Six steps. Built from 35 years and 1.500+ projects.

Before the system, you need to understand why everything tried before didn’t work. Chapter 1 explains the two reasons most BI investments fail to deliver – and why both of those reasons no longer apply today.

Start here. It takes 30 minutes.

DECIDE Book

No spam. No drip campaigns. Just Chapter 1. Unsubscribe any time.

— The Next Step

Your data already knows. Do You?

A Gameplan Session is 30 minutes. You tell me what’s going on in your business, where the data is, where the decisions are getting stuck, where you suspect margin is leaking. I’ll tell you honestly what I see.

No pitch. No obligation. Just a clear-eyed conversation with someone who has done this 1.500 times.

Get your Free Chapter

DECIDE Book

No spam. No drip campaigns. Just Chapter 1.

Speaker Inquiry

Contact Feliks Golenko