Turn Data Into Profit
Your data is telling you where the money is.
Nobody is listening.
35 years. 400+ companies. 1.500+ projects. One system: DECIDE.
35 years. 400+ companies. 1.500+ projects. One system: DECIDE.
years
companies
projects
pattern that never changes
The data exists. The money is hidden inside it. What is missing is not better tools or more reports. It is a system that makes visible what the data is silently showing – where margin is leaking, where potential is untapped, where the business could be steering differently. That system is what I build.
in cross-selling potential identified for one client
working capital reduction, achieved in six months
supplier and partner cost reduction on an EUR 80 million base
None of them had bad data. The data was there the whole time. What was missing was a system to make it visible.
DECIDE is the step-by-step framework for turning data into profit, built from 35 years and 1.500+ projects, written for CFOs and senior leaders in mid-sized companies. Not theory. A system that works.
I speak on what’s really hiding in mid-market data, why most BI investments fail to pay off, and what to do about it. Concrete. Practical. Built for the people who run the business: CFOs, Controllers, and senior leadership teams.
Most BI projects start with the data and build the wrong thing. DECIDE starts with the decisions that matter to the business. Six steps, in sequence. The sequence matters.
> I founded MultiBase in 1991 after two years at Compaq. 35 years and 400+ companies later, one thing has never changed: every company I have worked with had more profit hidden in their data than they realised. The system to make it visible was what was missing.
I built DECIDE to fix that. Not as theory. As a practical system, built from what actually works across 1,500+ projects.
I follow where business is going – AI, exponential organisations, the disruption of traditional models – because my clients need to know what they are building toward, not just what to fix today.
DECIDE gives executives of mid-sized companies a practical system for turning their data into profit. Six steps. Built from 35 years and 1.500+ projects.
Before the system, you need to understand why everything tried before didn’t work. Chapter 1 explains the two reasons most BI investments fail to deliver – and why both of those reasons no longer apply today.
Start here. It takes 30 minutes.
No spam. No drip campaigns. Just Chapter 1. Unsubscribe any time.
You describe where your business stands – your data, your reporting, where you feel stuck. I ask focused questions about your business, not your technology. At the end of the conversation, you have a clear picture of where to start and what the right path forward looks like for your specific situation.
It is free. And it is the fastest way to find out whether there is untapped profit in your data – and what it would take to get to it.
No spam. No drip campaigns. Just Chapter 1.
