Turn data into profit, that’s not a slogan. It’s a system. 35 years and 400 companies in the making.
years
companies
projects
pattern that never changes
Most companies don’t have a data problem. They lack a system to act on it. The data exists, and the money is hidden within it. But without the right system to turn that data into daily, executable decisions at every level of the business, the profit remains trapped.
in cross-selling potential identified for one client, that they didn’t know existed.
working capital reduction for one company, achieved in six months.
supplier and partner cost reduction on an €80 million base, for one client.
None of them had bad data. They had a gap between data and decisions.
DECIDE is the step-by-step framework for turning data into profit, built from 35 years and 1,500 projects across DACH, written for CFOs and senior leaders in mid-sized companies. Not theory. A system that works.
I speak on what’s really hiding in mid-market data, why most BI investments fail to pay off, and what to do about it. Concrete, practical, no consultant-speak. Built for CFOs, Controllers, and senior leadership teams.
Most BI projects start with the data and build the wrong thing. DECIDE starts with the decisions that matter to the business. Six steps, in sequence. The sequence matters.
I founded MultiBase in 1991 after two years at Compaq. Thirty-five years later, I’ve worked with 400+ companies across DACH, across every industry, and one thing has never changed: the gap between the data a company has and the decisions it makes is where profit goes to die.
I wrote DECIDE with my son Nikolai to give mid-sized business leaders a practical system for closing that gap. No large budgets, no 18-month projects, no armies of consultants.
Chapter 1 of DECIDE lays out the core argument: your data already contains profit you’re not extracting, not because the data is bad, but because nobody has asked it the right questions in the right sequence.
No jargon. No upsell. Just the clearest thinking I’ve done on a problem I’ve watched companies wrestle with for 35 years.
No spam. No drip campaigns. Just Chapter 1. Unsubscribe any time.
A Gameplan Session is 30 minutes. You tell me what’s going on in your business, where the data is, where the decisions are getting stuck, where you suspect margin is leaking. I’ll tell you honestly what I see.
No pitch. No obligation. Just a clear-eyed conversation with someone who has done this 1,500 times.
No spam. No drip campaigns. Just Chapter 1.
