In your inbox, you see something like this:
[WEEKLY REPORT] Week of Dec.5 – Team, please review for the 10a.m. meeting
You want to ignore it, but you know contained inside is all the key analytics for your business.
This is critical information.
So you take a deep breath and open it.
14 charts … pieces, lines, comparisons, bars, trends,… all brightly colored fill your screen. You lean back, trying to get an accurate picture of where your business is.
That chart is going up, so that’s good.
15 new leads. Is that good? What was it last week?
So, you take another sip of coffee and open last week’s report.
Now, you have two tabs of brightly colored numbers.
You look at your watch. Almost time for the 10a.m. meeting. You’ll wait until then to have the “numbers’ guy” walk you through it.
By 11:15, you’ve walked through in detail, each one of the 14 charts. You get the numbers and have made notes in the report you printed (in color), just before the meeting.
You get back to your desk at 11:30. So now what? What do you tell the head of sales to do with the data? What about your CFO?
You glance at your email again. One of your directors is recommending investing in new software to make things more efficient. Do you have the budget for it? You look at your notes again?
Would the software improve the numbers? DO you have the budget?
He’s attached another report.